https://www.notamize.com/blog/ Practitioner notes on Google Ads and on what AI search is doing to paid media. en Mon, 28 Sep 2026 09:00:00 +0000 https://www.notamize.com/blog/pmax-spends-on-competitor-brands https://www.notamize.com/blog/pmax-spends-on-competitor-brands A routine search term audit found a Performance Max campaign returning 19 cents on the euro, most of it spent on rival brand names. How it happens, and the fix. Mon, 28 Sep 2026 09:00:00 +0000 Mafer Chang https://www.notamize.com/blog/llms-txt-no-citation-lift https://www.notamize.com/blog/llms-txt-no-citation-lift Two studies covering 300,000 domains and 137,000 sites found no citation lift from llms.txt. What the evidence says, and where to spend that hour instead. Mon, 28 Sep 2026 09:00:00 +0000 Mafer Chang